Once upon a stylish time, after seven luxuriously successful years of Alison Sheri, we realized it was time to bring in more fun, fashion-forward styles that made us say, “Wow, I look amazing!” So, in 2009, Elena Wang burst onto the scene, named after our fabulous designer’s equally fabulous daughter. Our mission? Weaving threads of confidence into women’s wardrobes that scream, “I’m here, and I’m fabulous!”

We knew deep down in our stylish souls that clothing has magical powers. It can transform how we see ourselves and inspire others to unleash their inner fashion goddesses. Drawing from our own fashion adventures and personal style choices, we set out to create collections that screamed, “Confidence is my middle name!”

Now, step into the mesmerizing world of Elena Wang, where a treasure trove of stylish ensembles awaits your fashion-forward soul. Whether you’re rocking casual weekend wear that effortlessly exudes a fun and chic vibe, twirling in captivating date night looks that make hearts skip a beat, or strutting your stuff in office outfits that exude confidence, Elena Wang has got your back. We understand that women are unique with vibrant personalities, which is why we offer a kaleidoscope of fun colours and patterns that’ll make you want to dance with joy.